As the leading Sacramento SEO company, we recognized that Search Engine Optimization is an essential long term investment for any business, just as it was for ours. The most efficient internet marketing technique to send people to your website at the minimum long term cost is building your site’s organic search engine ranking. SEO is a powerful tool for increasing search volume and improving the quality of traffic to your website. People are more likely to click on organic free search listings than on paid listings. Our SEO strategies apply only the best and most current practices – ones that always focused on developing high quality content, content marketing, and sound link building efforts. These proprietary search engine optimization strategies combined with advanced SEO analytics and reporting software gives us the tools we need to perform high quality enterprise level SEO services for small, medium and large-sized businesses alike. We practice what we preach and we can get you the results that will transform your business.
Keyword research is the foundation to every successful SEO project. This process determines what search queries people enter into a search engine. For any niche, certain keywords are more relevant than others. The competitiveness of specific keywords should also be acknowledged because it determines the amount of resources necessary to rank for that key term. Competition, keyword popularity, and relevance are evaluated during the keyword research process.
A website’s Uniform Resource Locator (URL) is what is observed within the browser bar. This usually begins either with https or http. URL structure references how web addresses are assembled on the site. Some websites employ logical, simple URLS which, when read by a person, easily indicates the page topic. Other sites use complicated URLS that have many parameters that are meaningless to humans. Simplistic, clean URL structures containing keywords (without an overly complex link structure) lead to better rankings in the search engines.
When outdated/old pages on a website are no longer in use, you’d normally want to direct visitors to a newer version of that page. The “search engine friendly” method of doing this is through the use of a 301 redirect, which automatically routes your visitor to the new page version.This method is “search engine friendly” because the 301 directs to a new location. The 301 status is an indicator that the database is in need of an update reflecting the new pages location in place of the old one, and all the “link juice” or page authority from the old page will be transferred to the new page.
The sitemap file informs search engines about all the pages contained on a website. The webmaster creates a sitemap to assist search engines in identifying (and indexing) content he wants people to find online. Typically search engines discover internal pages through a method known as “crawling” through navigation options and through external links, however sitemaps are supplemental to these forms of page discovery. There are two breeds of sitemaps; HTML sitemaps and XML sitemaps. An XML sitemap is built to help search engine spiders index and crawl a website’s pages. However, since XML formatting is meant for search engine spiders, you must also include an HTML sitemap. HTML sitemaps are actual pages on websites that include links to all the important pages. They outline the site’s structure and are a valuable tool intended to assist website visitors in finding the content they search for.
Google Analytics is a service provided for free by the search giant. It gathers info about site visitors on any webstie the GA code has been installed on. When a webmaster installs Analytics on a site, they’re free to view many useful data-sets such as the source of their website’s visitors, which pages on the site were visited, the amount of time they browsed for, their location, operating system/screen resolution/browser and more. “Goals” can also be setup to track conversions and sales.
GOOGLE WEBMASTER TOOLS
Google Webmaster Tools shows webmasters data and services that can be useful to make websites work in harmony with Google. GWT is used for submitting sitemaps, viewing search queries that led visitors to your site, examine links pointing to your site, as well as many more options.